The Mediterranean city of Málaga has long been recognized as a gateway between continents, cultures, and ideas. Last week, this historic Spanish port city once again lived up to its reputation as a crossroads of innovation when it hosted INSIDE Connect 2025, one of Europe’s most significant gatherings of digital transformation leaders, researchers, and visionaries.
Among the distinguished participants was Anna Lackner, founder and strategic director of Nexuswelt Marketing and Communication Agency, who joined industry experts at Hotel Barceló for two intensive days of collaborative discussions, knowledge exchange, and strategic networking. Her presence at this prestigious event underscores Nexuswelt’s commitment to remaining at the forefront of European innovation trends and digital transformation initiatives.
The conference represented more than just another industry gathering. It served as a critical junction where academic research meets commercial application, where policy makers engage with technology developers, and where the future of European digital sovereignty takes shape through meaningful dialogue and strategic partnerships.
Setting the Stage for Transformation
The conference opened with an inspiring keynote by Paolo Azzoni, Secretary General of the INSIDE Industry Association, who set the stage for two days of intensive collaboration, innovation, and forward-thinking discussions. The agenda was carefully crafted to address the most pressing challenges and opportunities in today’s rapidly evolving digital landscape.
Day one featured an impressive lineup of parallel sessions that dove deep into tomorrow’s innovations. Participants explored groundbreaking topics including the Digital Vehicle of the Future, What’s Next in Quantum Technologies, Quantum Computing, and Quantum Sensing. These sessions provided valuable insights into the innovations shaping our technological tomorrow while sparking engaging dialogue and exchange of ideas.
The conference also featured Marc Collier Sanderson from Málaga’s Municipality, who shared insights into the city’s journey in digital innovation, demonstrating how local governments are embracing digital transformation. Guillermo Gómez Fontecha from SETT, Spanish Ministry for Digital Transformation, discussed collaborative innovation applied to industry, highlighting the crucial role of public-private partnerships in driving technological advancement.
Strategic Focus on European Innovation
What made INSIDE Connect 2025 particularly relevant for industry professionals like Anna Lackner was its emphasis on European digital sovereignty and sustainable production. The conference highlighted major EU funding initiatives, including projects similar to those Nexuswelt actively supports through its comprehensive EU project services.
Juan Salvador Domínguez Morales from Fundación INNOVA IRV presented on how Imec is driving innovation in Málaga, while Karel van Gils from Imec introduced MicroNanoSpain, the new Microelectronics Chips Competence Center in Spain. These presentations aligned perfectly with Nexuswelt’s expertise in technology acceptance and impact maximization.
Day two of the conference intensified the focus on practical applications, featuring parallel sessions on Harnessing Edge AI Applications and Engineering Automation. The program included strategic foresight discussions from the Scientific Council, with sessions on Embedded Intelligence covering Federated and Continuous Learning, presented by Jon Imaz Marín from IKERLAN S. Coop., and Safety and Cybersecurity insights from Dimitrios Serpanos of CTI.
Nexuswelt’s Strategic Positioning in the Innovation Ecosystem
Anna Lackner’s participation in INSIDE Connect 2025 reflects Nexuswelt’s strategic positioning as a leader in EU project communication and dissemination. The conference’s themes of digital transformation, collaborative innovation, and technology acceptance directly align with Nexuswelt’s core competencies in supporting major European initiatives.
The afternoon thematic workshops focused on Next Steps in key areas including Mobility, Edge-to-Cloud Cognitive Continuum, Healthcare, and Cybersecurity. These sessions provided practical insights into implementing innovative solutions across various sectors, knowledge that directly benefits Nexuswelt’s diverse client portfolio spanning automotive partnerships with Mercedes-Benz AG, BMW AG, and Ford Otosan, as well as technology collaborations with Infineon Technologies AG and TTTech.
Building Meaningful Connections
Beyond the formal sessions, INSIDE Connect 2025 emphasized the importance of networking and relationship building. The event concluded each day with cultural activities and networking opportunities, including a visit to the Alcazaba of Málaga followed by a networking cocktail. These informal settings allowed participants to continue conversations and build meaningful connections that extend far beyond the conference duration.
For Anna Lackner and Nexuswelt, these networking opportunities are invaluable for strengthening existing partnerships and identifying new collaboration possibilities within the European innovation ecosystem. The conference brought together visionary speakers and industry leaders who contribute to shaping the future of technology and innovation.
Impact on Future Initiatives
The insights gained from INSIDE Connect 2025 will undoubtedly influence Nexuswelt’s approach to upcoming EU projects and client engagements. The conference’s focus on Edge AI, digital transformation, sustainability, and European technology leadership aligns perfectly with current market trends and funding priorities.
As the conversation and connections built at INSIDE Connect 2025 continue to drive progress in digital innovation, Edge AI, mobility, healthcare, sustainability, and beyond, Nexuswelt remains well-positioned to support organizations navigating these transformative technologies.
The event reinforced the importance of collaboration between municipalities, ministries, research foundations, and industry leaders in shaping the future of digital innovation in Spain and across Europe. For companies seeking to participate in this dynamic ecosystem, having a strategic partner like Nexuswelt, with its proven track record in EU project management and deep understanding of technology acceptance frameworks, becomes increasingly valuable.
Looking Forward
INSIDE Connect 2025 demonstrated that the future of European innovation lies in collaborative efforts that transcend traditional boundaries. As Anna returns to Munich with fresh insights and expanded networks, Nexuswelt is better equipped than ever to guide clients through the complexities of digital transformation and European funding opportunities.
The conference’s emphasis on practical implementation, strategic foresight, and sustainable innovation provides a roadmap for organizations seeking to thrive in an increasingly digital future. With Nexuswelt’s comprehensive support services spanning from initial strategy development to impact maximization, European businesses have a trusted partner ready to help them navigate and succeed in this exciting landscape of technological advancement.
The conversations and connections forged in Málaga will continue to influence the direction of European innovation, ensuring that the collaborative spirit of INSIDE Connect 2025 extends far beyond the conference halls and into real-world applications that benefit society as a whole.
