Introduction The year 2024 will be a turning point in the world of e-commerce. Thanks to technological advancements, such as artificial intelligence, and changing consumer expectations, companies are facing new opportunities and challenges. E-commerce is thriving, yet the competition is also fierce. This year will be as crucial for e-commerce…
The DACH region, consisting of Germany, Austria and Switzerland, is considered one of the most attractive markets for e-commerce in Europe. This is due to the region’s economic stability, well-developed logistics infrastructure and widespread access to high-speed internet. For entrepreneurs, however, the cultural similarities and the high purchasing power of…