We provide a turn-key solution for B2B LinkedIn marketing aimed at connecting you with your ideal audience. Our LinkedIn team ensures effective conversions, guiding users effortlessly through the next steps—be it making a purchase or signing up for a newsletter.
Specialized in LinkedIn B2B marketing, we handle ad creation to tracking for top results.
Our team provides comprehensive forecasts detailing the expected results, your required investment, and the key performance indicators to reach your goals.
LinkedIn advertising is a marketing system that is specially designed for the LinkedIn social media site. This tool enables you to create and market over 700 million individuals and business professionals that use their platform. With the right experts, your business has the potential to skyrocket and tap into a wide range of ad solutions like retargeting, conversion tracking, and lead generation.
That’s why we have you covered! Our team of LinkedIn specialists implements effective LinkedIn marketing strategies to get the results you want!
LinkedIn marketing campaigns are extremely beneficial, offering a range of ways for businesses to reach their objectives. In particular, LinkedIn Ads generate high-value leads for both B2B, B2C, and professional services.
Studies have showcased that for B2B and B2C LinkedIn, marketing catalyzed 3x more conversion rates. In addition, LinkedIn marketing campaigns are 28% cheaper than other digital marketing methods.
When given the right expertise, your LinkedIn campaign can significantly accelerate your brand awareness, engagement, leads, and sales.
LinkedIn offers various types of ad formats to help businesses reach their specific objectives. Here are some of the most commonly used:
- Sponsored Content
- Sponsored InMail
- Text Ads
- Dynamic Ads
- Display Ads
- Video Ads
- Lead Gen Forms
Each type of LinkedIn Ad has its own set of best practices and is suited for specific objectives, so choosing the right format depends on your particular marketing goals.
The amount you should spend on a LinkedIn Ad depends on various factors such as your marketing objectives, target audience, and overall budget. Here are some considerations to help you determine your LinkedIn Ad budget:
Objectives
Lead Generation: If you’re focused on generating high-quality leads, you may need to allocate a higher budget to reach decision-makers.
Brand Awareness: For brand awareness, you might spread your budget across various ad formats and campaigns to see what gets the most engagement.
Target Audience
Highly Specific Targeting: LinkedIn offers robust targeting options, which means you can focus on a very specific audience. However, a niche audience might require a higher CPC (Cost Per Click).
Broad Audience: If you’re targeting a broader audience, you might have a lower CPC but may need to spend more to get the volume of engagement or leads you’re seeking.
A/B Testing
Reserve part of your budget for testing different ad formats, messaging, and targeting options. This can help you optimize your campaigns and get the best ROI.
Daily and Total Budget
LinkedIn allows you to set both daily and total budgets, giving you control over how your budget is spent over time. For shorter campaigns or events, a more aggressive daily budget might be beneficial.
In summary, there is no one-size-fits-all answer to how much you should spend on LinkedIn Ads. It ultimately depends on your specific goals, target audience, and what you’re willing to invest to achieve measurable results.
We manage various types of LinkedIn Ads, including Sponsored Content, InMail messages, and Display Ads, among others. Our aim is to choose the ad format that will be most effective for your specific goals.
We use LinkedIn’s advanced targeting options, which include job title, company size, industry, and more, to narrow down your audience. This ensures that your ads are shown only to those most likely to engage with your content.
The cost of LinkedIn Ads can vary based on the competitive landscape and your targeting parameters. However, the platform is generally considered cost-effective for B2B advertising due to its highly specialized audience.