Being present at #RIDaysEU 2024offers unique opportunities for marketers and agencies aiming to integrate innovations and research into their strategies. The European Commission’s annual flagship event for research and innovation serves as a platform to discuss the future of marketing in the context of the green and digital transition. Strategies focusing on these aspects will define marketing trends in the coming years.
The new strategic plan presented at the event emphasizes the importance of integrating digital technologies and sustainable development principles into marketing campaigns. This includes a focus on:
- Green Transition: Marketing strategies supporting eco-friendly technologies and products are gaining more recognition. Brands actively participating in the green transition can use this as a competitive advantage, attracting the attention of informed consumers.
- Digital Transition: In the age of digitalization, digital marketing and the use of data for personalization become key elements of success. Innovations in AI, big data, and automation open new possibilities for marketing strategies.
- A more resilient, competitive, inclusive, and democratic Europe: Marketing campaigns that highlight social responsibility and a brand’s engagement in societal processes can improve brand perception and strengthen consumer trust.
Co-programmed and co-funded European Partnerships also open new opportunities for marketing, allowing brands and companies to participate in cutting-edge research and development. This offers the chance to develop new products and services that meet contemporary demands and consumer expectations.
In an era where research and innovation play a key role in shaping the future of marketing, participating in #RIDaysEU 2024 provides invaluable opportunities for developing and applying innovative marketing strategies aimed at creating a sustainable and inclusive future.
You can access the full document here: https://lnkd.in/dyyJY-ue
