A/B Testing and Focus Group

  • Home
  • A/B Testing and Focus Group

Buffer-free road to your app’s scalable growth

A/B Testing is a solution to testing your icon, screenshots, title and description for optimum conversion.

Ensure that quantitative data is leading to the correct conclusions by pairing focus groups and surveys with A/B testing. Leverage traffic from any social channel and audience segment to understand what users are thinking when they see your store listing.

Benefits of our A/B Testing and Analysis solutions
Awareness
Build lasting brand awareness through increased visibility
Ranking
Get to the top of the app stores with the right keywords
Conversions
Increase app page conversion rates by orders of magnitude
Discoverability
Dramatically improve your app store discoverability
Competitive Advantage
Understand how you stack up against competitors and carve out your unique space in the search engine rankings.
Awareness
Build lasting brand awareness through increased visibility
Conversions
Increase app page conversion rates by orders of magnitude
Ranking
Get to the top of the app stores with the right keywords
Discoverability
Dramatically improve your app store discoverability
Competitive Advantage
Understand how you stack up against competitors and carve out your unique space in the search engine rankings.
A/B Testing Solutions
Services

A/B testing and analysis services we deliver

  • Search Optimization
  • Conversation Optimization
  • Flexible traffic allocation
  • Full-funnel analytics
  • Search Optimization
  • Conversation Optimization
  • Flexible traffic allocation
  • Full-funnel analytics
How It Works
A/B Testing and Analysis service with Nexuswelt
1
Kickoff meeting
First, we seek to understand what our clients’ KPIs are: what they want, their flexibility when it comes to brand guidelines, what their parameters and appetite for testing are, and numerous other data points that help us in crafting the ideal ASO strategy.
2
Keyword and competitor research
We analyze and monitor over 5k keywords; this includes delivering an initial report of our recommendations for all content areas, including specific insights and proposals for each app store.
3
Monitoring & optimizing
We consistently monitor download statistics and rankings on both the iOS and Google Play platforms. This enables us to optimize your App Store Optimization (ASO) strategies, leading to a substantial increase in organic installations.
FAQ
A/B Testing and Analysis Services
Mobile A/B testing involves comparing two versions of a mobile app or webpage to determine which performs better in terms of user engagement, conversions, or other metrics. It’s crucial for understanding user behavior and improving the overall quality of your app.
We employ rigorous testing protocols and state-of-the-art analytics tools to ensure the data we collect is accurate and actionable. This focus on quality gives you reliable insights to make informed decisions.
Absolutely. We work closely with you to define the key performance indicators (KPIs) that matter most to your app, ensuring that the testing is as relevant as possible.
A/B testing allows you to isolate variables that influence user behavior, thereby helping you optimize elements like layout, content, and features to provide a higher-quality user experience.
Customer data privacy is a top priority. We adhere to all industry standards and regulations to ensure that your users’ data is securely handled at all times.
Certainly. A/B testing data can provide valuable insights that inform other areas of your marketing strategy, helping you create a cohesive, effective plan.
Yes, we offer high-quality A/B testing services tailored for both Android and iOS platforms.
To get started with Nexuswelt, simply reach out to us for an initial consultation. We’ll discuss your specific needs and how our high-quality, customer-focused A/B testing services can help you achieve your goals.